Everyone is talking about it. everyone is wearing it. Ye it is official green is the new black or Eco chic has it has been labelled is one of the hottest trends. So what is Eco chic all about. The new eco designer brands are all about removing the guilt associated with no ethical production of clothing whilst allowing consumers to look amazingly stylish. Its not just about ethical buying but also about innovative designs and just plain gorgeous clothes.

Heading up the Eco fashion warriors are celebrities like Gwyneth Paltrow, Cameron Diaz, Peaches Geldolf and Natalie Portman. Throw away fashion is out, organic cotton is definitely in. Ethical fashion is all about providing a fair deal for the workers who manufacture the clothes. Organic cotton is produced without chemicals or pesticides which is much better for the environment and creates a sustainable habitat for the people living in the regions. The best thing about ethical fashion and eco chic is that you can now wear the latest trends and designer clothes without an ounce of guilt- perfect! To celebrate here are some of my favourite ethical clothes:

Womens Eco Rain Shell Jacket

Stunning Organic Cotton Dress From France

The ethical status of a product is has recently become a key concern of consumers. Now ethical fashion championed by designer Katherine Hamnett and ethical label People tree is gathering momnetum and quickly becoming an important force in the designer world. London fashion week has even launched ‘Estethica’ a section dedicated to eco-sustainable labels. But what is ethical fashion and what is all the fuss about?

Ethical fashion is all about ensuring the clothing that you buy has not had a detrimental effect on people or the environment. Pesticides cause an estimated 3 million cases of severe poisoning and 20,000 deaths each year, mostly in devloping countries. By buying clothing made of organic cotton you can help mimimise the effects of toxic pesticides on people and the planet .

Recycling is also very hot at the moment with the vintage look becoming a key trend with celebrities. Up to 1 million tonnes of unwanted fabric goes into landfill in the UK every year. Charity shops are often the first port of call for the label and style consious shopper. Thousands of shoppers also use ebay as a way to access second hand clothing from their favourite label at a fraction of the price. Labels such as Junky styling, from somewhere and Worn again recycles fabrics reworking them into something new and uptodate, helping to decrease landfill and reduce the carbon footprint of clothes manufacture.

Fairtrade labels such as People Tree ensure that workers making their clothes have been given a fair deal and are not part of the the three billion people in the world working to earn less than $2 a day. The number of fairtrade labels is growing and this has ensured that it is possible to have a conscious and wear the most up to date and hottest and most stylish fashions.

 If you would like to do a spot of guilt free shopping, how about this sixties inspired organic Fairtrade certified cotton jacket.