Each year at London Fashion Week estethica seems to get bigger, better and more interesting. Estethica is the British Fashion Councils Eco sustainable initiative which is sponsored by Monsoon and is now in it’s seventh season. This season thirteen designers and nine new labels have joined taking the total number of labels to 28. 

All estethica designers adhere to at least one of the three estethica principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence. New additions for this season include the exciting new ethical knitwear label, North Circulat, set up by Super models Lily Cole and Katherine Poulton along with Izzy Lane. The label use ethical wool from rare breeds of sheep rescued from slaughter which is then knitted by grannies locally to produce the final product.

Estethica provides support and advice to the labels during London fashion week aswell as in areas such as brand development. I think it is great that there is so  much going on in the ethical fashion arena. Ultimately it means more choice in design led ethical clothes and more guilt free shopping.

If you want to invest in some good ethical basics for your wardrobe that can be combined with some designer ethical pieces, try this Fairtrade cotton top.