Designer Focus - Biba
Sixties Brit brand Biba was originally founded by Barbara Hulanicki in 1964. It became hugely popular with its Kensington department store selling everything from fashion to home furnishings and more. Biba played a key role in classifying London as the most fashionable city in the world during the seventies. The store attracted many celebrity customers including Mick and Bianca Jagger, Twiggy, Yoko Ono, Bridgitte Bardot and Raquel Welch. The store were an amazing retail environment that combined Art Decco, Noveau, Victoriana and the golden age of Hollywood. Unfortunately in 1975, the store closed down.In 2006, much to our delight, Biba relaunched at London Fashion Week. The new label has a modern look but still holds onto the bold and innovative design that was it signature back in the days. Biba is distinctly British and manages to combine the legendary rock and roll spirit of its heyday with present day style.The Spring Summer 08 Biba collection is gorgeous. Here are some of my favourites:

This is a great combination of cool tailored shorts and frothy white blouse

Another gorgous version of the classic white blouse, this time it is given a casual look with a denim skirt and sports shoes.

These high waisted trousers are great for this season a really great seventies look and again I love the feminine blouse.

I love the print on this classic shift dress.

This maxi dress and cardigan combo is a really relaxed and chilled out look.

The black and white hat and white shoes give this really stylish black dress a bit of fun.
pictures from Elleuk.com
If you want to get some of that nolstagic Biba style try accesorising your outfit with these Biba Sandals.
Posted on June 8th, 2008 by ceri



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