I love fashion blogging and am happy to tell you why it is so great and why fashion blogs are becoming such a important force in the world of fashion.

The significance of fashion blogging in inflencing trends and fashions is evident in the increasing number of companies looking to promote their clothing through fashion blogs and fashion blogging. Perhaps the popularity of fashion blogs is because they are written or perceived to be written by a real person and not a marketing professional. They give individuals honest opinions of trends and fashions. This gives fashion blogs a very realistic approach to fashion, more so than many of those working in fashion and fashion marketing. Fashion blogs are often scathing about a new designers collection and so can diffuse much of the hype created around fashions and trends by marketing professionals.  Probably the most important factor in attracting so many readers to fashion blogs is the enthusiasm and love of the bloggers for the subject on which they are blogging. Most fashion blogs are started as a hobby and an outlet for individuals with a love of fashion and clothes. The individual styles of writing often make the blogs an interesting and sometimes very funny read. Blogs do not have to conform to a particular style of writing and so are usually much more informal in tone making it easier for the reader to relate to them.

The best thing about blogging is that they are a quicker and more interactive form of communication than traditional glossy magazines, reviews of collections and runway shows can be instantly posted giving readers instant previews for the next seasons trends. Here are some of my favourite blogs:

Stylebubble - Susie Bubbles unique take on fashion, including designer reviews, self styling and some great fashion finds

Gofugyourself - a bitchy but funny account of every celeb style blunder

Mrs Fashion - An insider guide to fashion

The Satorialist - The ultimate street style blog