What is it about the need for the latest and greatest? For a significant number of people there seems to be an overwhelming need to have the latest biggest, faster and the most powerful version of whatever is important to them in their life. You see this in people‘s relationships with their cars, boats, gadgets and yes of course their computers.

So how does this need for speed manifest itself when applied to computers? Well it can be through a need to have the latest laptop. Some Mac fans will probably fall into this category for instance, people who will have queued through the night to buy the iPhone, and probably have the MacBook Air on order already. In other people it will be the need to upgrade or “pimp” their PC with the fastest CPU available or the fastest video cards, soon after they become available. Gamers will often be in this camp, and for good reason, since as we saw when looking at gaming rigs, both the video card and the CPU are very important in driving performance.

Interestingly if you look at the some of the most popular and highly rated computer products on PriceGrabber they are CPU’s like the highly rated Intel Core 2 Duo Quad Processor. Now I wouldn’t mind having that under my computer’s bonnet.